New psychological research provides clues as to why consuming such drinks can actually lead to weight gain.

It’s always an interesting conversation to have with someone - why they should stop drinking diet soda when it “has no calories.” Even folks who are otherwise very conscious about their health often use diet drinks as a way to satisfy their soda or sweet cravings… and then wonder why they can’t shed the extra 5 or 10 lbs they always carry around, or why they still have a sweet tooth. This is a good article explaining one reason behind why artificially sweetened drinks still lead to weight gain, and more importantly, lead to the behavior that leads to weight gain. Read the article and find out why!